Coca-Cola: Never Take The Jersey Off

Coca-Cola, the beverage brand, thwarted competition from its main competitor and drove sales during the 2018 World Cup by running a promo campaign that appealed to patriotic football fans in Egypt.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Lead agency: FP7/CAI, Part of McCann Worldgroup, Good People Country: Egypt Industries: Carbonated soft drinks Media channels:Merchandise & free gifts, Online video, Social medi 500k - 1 million

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