Coca-Cola Morocco: The Mama Cooking Show

This case study shows how Coca-Cola, the carbonated drinks brand, increased brand affinity in Morocco by creating a family-focused cooking show.

Campaign details

Brand: Coca-Cola Morocco Brand Owner: Coca-Cola Lead Agency: FP7/Casablanca Contributing Agencies: UM MENA, Casablanca Country: Morocco Industries: Carbonated soft drinks Media Channels: Content marketing, Events & experiential, Online display, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Sponsorship - media, Television Up to 500k