Coca-Cola Morocco: The Mama Cooking Show

Tahaab Rais

This case study shows how Coca-Cola, the carbonated drinks brand, increased brand affinity in Morocco by creating a family-focused cooking show.

Campaign details

Brand: Coca-Cola Morocco Brand Owner: Coca-Cola Lead Agency: FP7/Casablanca Contributing Agencies: UM MENA, Casablanca Country: Morocco Industries: Carbonated soft drinks Media Channels:Content marketing, Events & experiential, Online display Up to 500k

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