Coca-Cola: A World of We

This case study shows how Coca-Cola, the carbonated drinks company, increased brand equity by developing a community action platform for the Middle Eastern youth.

Campaign details

Brand: The Coca-Cola Foundation Brand Owner: Coca-Cola Lead Agency: FP7/Dubai Contributing Agencies: UM MENA, Dubai Country: Middle East Industries: Carbonated soft drinks Media Channels: Events & experiential, Mobile & apps, Online video, Public relations, Social media Up to 500k

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