Babyshop: Our heartbeats

Children's retailer Babyshop took the national anthem to heart, literally, to boost consideration and gain relevance in the UAE.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Lead agency: FP7 McCann Dubai Contributing agency: Feel Productions Market: United Arab Emirates Sector: Clothing & fashion retail Media channels: Online video, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, influencers Up to 500k