Aspire Zone Foundation: The world's first Ramadan night championships

This case study shows how Aspire Zone, a sports destination, increased footfall by getting people in Qatar to take part in a nocturnal exercise championship during Ramadan.

Campaign details

Brand: Aspire Zone FoundationBrand Owner: Aspire Zone FoundationLead Agency: FP7/DohaContributing Agencies: UM MENA, DohaCountry: QatarIndustries: SportsMedia Channels:Content marketing, Events & experiential, Games & competitions,...

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