An-Nahar: The new National Anthem Edition

Arabic-language daily newspaper An-Nahar reworded the national anthem to encourage positive action and raise its profile in Lebanon.

Campaign details

Brand: An-Nahar Brand owner: An-Nahar Agencies: Impact BBDO, OMD Market: Lebanon Sector: Newspapers Media channels: Newspapers, Outdoor, out-of-home, Radio & audio

Executive summary

An-Naharis the leading daily Arabic-language newspaper in Lebanon. It has a long history of standing up for the people during all revolutions. When the Lebanese Government failed to find solutions to the looming economic crisis, stagnant economy and unemploy

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