Stayfree: Project Free Period

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Campaign details

Brand: Stayfree Brand owner: Johnson & Johnson Pvt. Ltd. Lead agency: DDB Mudra Group Country: India Industries: Feminine hygiene Media channels: Events & experiential, Word of mouth, influencers Budget: Up to 500k

Executive summary

Feminine care brand Stayfree believes that the most important factor that can change how a woman lives her life is her ability to make choices – in particular her choices about how she frames and pursues personal progress. This truth has been the bas