SK-II: The Marriage Market Takeover

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.

Campaign details

Brand : SK-II Brand owner : P&G Lead agency : Forsman & Bodenfors Contributing agencies : BeOn Nordic Country : China Industries : Skin care, sun protection Media channels : Online video, Outdoor, out-of-home, Public relations, Word of mouth, advocacy