PETA: Behind the Leather

Sasipa Mongolnavin

PETA, the animal welfare charity, raised awareness of the leather trade in Thailand by using shock tactics that generated social and earned media coverage.

Campaign details

Brand: PETA - People for the Ethical Treatment of AnimalsBrand owner: PETA - People for the Ethical Treatment of AnimalsLead agency: Ogilvy & Mather Advertising BangkokCountry: ThailandIndustries:Charities & voluntary organisations...

Learn more Get a demo