KFC: Gamers' Playground

Quick-service restaurant brand KFC used a collaboration with a ghost-hunting game to increase restaurant traffic and sales, by appealing to a young audience in China.

Campaign details

Brand: KFCBrand owner: Yum! ChinaLead agency: MindshareCountry: ChinaIndustries: Restaurants & takeawaysMedia channels:Events & experiential, Games & competitions, Mobile & apps, Outdoor, out-of-home, Social media, Virtual &...