1600 Quitline: THPF Smoking Kid - A Personal Message to the Smokers

This case study explains how the Thai Health Promotion Foundation employed a new approach called 'inside-out reflection' to promote its stop smoking 'Quitline'.

1600 Quitline: THPF Smoking Kid & A Personal Message to the Smokers

Sutatip Chadavadh and Kusuma Kusoltawee

Campaign details

Brand owner: Thai Health Promotion Foundation Agency: Ogilvy and Mather Advertising Thailand Brand: 1600 Quitline Country: Thailand Online video, Word of mouth and viral Up to 500k