Knorr: Rooftop Farms

Food and drink brand Knorr created a city rooftop farm initiative to establish itself as a socially responsible and purposeful brand in Egypt.

Campaign details

Brand: KnorrBrand owner: UnileverEntrant company: FP7 McCann, CairoMedia: Magna, CairoMarket: EgyptSector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Campaign...

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