Cadbury Celebrations: Not just a Cadbury ad

Cadbury Celebrations, the confectionery brand, launched #NotJustACadburyAd in an attempt to reinvent what gifting could mean during the 2020 Diwali season in India.

Campaign details

Brand: Cadbury CelebrationsBrand owner: Mondelez InternationalEntrant company: Oglivy India, MumbaiIdea creation: Ogilvy India, MumbaiMedia: Wavemaker MumbaiMarket: IndiaSector: ConfectioneryMedia channels:Online display, Online video, Outdoor,...

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