Winning e-commerce: How CPG brands can streamline their business internally

The early signs globally that nationwide lockdowns will continue to impact the online maturity and buying behaviour long-term can be seen in the broadening of e-commerce audiences.

The immediacy of growth brought on by the global pandemic and lockdown in e-commerce is well reported. Mintel, for example, recently revealed that the online grocery market is forecast to grow by 33% in 2020 to reach an estimated value of £16.8 billion, up from £12.7 billion in 2019.