Why it’s important to approach data without biased assumptions

To stay resilient and competitive, businesses need to understand their audiences, using psychographic and behavioral data that gives them the power to understand not only the ‘what’, but also the ‘why’; that, in turn, allows them to build flexible, adaptable responses to constantly changing situations.

Issues like racial injustice and inequality aren’t new, but last year we really saw consumers question companies’ diversity, inclusion, and equality practices.

People made their voices heard and, in turn, it forced many brands to take action both in how they treat consumers and in how they promote equality and diversity in their own workplaces. The year 2021 will be the ultimate test to see whether business