Although there is considerable hype surrounding blockchain technology, it can be difficult for marketers to discern exactly where this tool could have long-term implications for their day-to-day activities.
Rolfe Swinton, director/data assets for North America at research firm GfK, cut through the sound and fury by distilling down the essence of this bright and shiny object, which builds a ledger that is modified in real time – as well as being st
