What’s next for Singapore’s marketers as social commerce grows

Amid the increasing use of social platforms to buy and sell products and services, Essence’s Aniket Basu examines the opportunities across social commerce platforms in Singapore.

This article is part of a Spotlight series on how brands can further leverage the social commerce opportunity in Southeast Asia. Read more.

Singapore recorded overall e-commerce revenue of US$2.6 billion in 2020 and the revenue is expected to show an annual growth rate of 10% (CAGR 2021-2025), resulting in a projected market volume of almost US$4.7 billion by 2025.