What WPP is doing to tackle climate change

The advertising world – brand owners, agencies, media companies – has a crucial role to play in tackling the climate crisis.

“There’s no doubt that modern lifestyles and demand for goods contributed to the climate crisis and environmental degradation and we can’t shy away from the fact that advertising has played a role in fuelling consumerism,” WPP boss Mark Read acknowle

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands