What the rise of ‘B Corp’ brands tells us about sustainability and purpose

As the discussion around sustainability grows increasingly complex, brands are turning to new frameworks and methodologies – including B Corporation status – to help them navigate the path ahead.

The twin issues of climate change and sustainability continue to occupy a growing share of public discourse, with both organisational and grassroots activism increasingly heard and lauded at the highest levels. Drivers like the “Greta Thunberg Effect” continued to be felt into 2020, even after the COVID-19 pandemic hit.

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