What Super Bowl LV taught us about advertising effectiveness

Examines the ads from Super Bowl LV through the lens of effectiveness, based on System1’s annual real-time polling of American consumers during the game.

Every year, System1 rates the ads from the Super Bowl LV against the most important metric of all – effectiveness. Below is an examination of how the data mapped out this year, based on real-time polling of [number] consumers.

Super Bowl LV had a noticeably different feel to previous iterations. Whilst it featured a traditionally dazzling half-time show, and an equally traditional winning performance from Tom Brady – the Big Game was this time brought to us by some new fac

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands