What is a content creator?

Nicole Alibrandi

This article provides a detailed overview of the role of creators in the advertising ecosystem and shares eleven ways creators monetise their profile or businesses.

Influencers, KOLs
Marketing to youth
User generated content & participation
Collaboration & co-creation
Subscription models
Digital media planning & buying
Social media audiences

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

With the rise of massively popular social media platforms like Facebook, Instagram, and now TikTok, the face of marketing looks nothing like it did a mere decade ago. Over the past five years, the evolution of advertising has escalated even more rapi

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