What Delta Air Lines’ response to COVID-19 can teach other brands

Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.

Why it matters

COVID-19 is exerting a major impact on sectors like travel and tourism, but the effect is likely to spread across every industry in time. Understanding how brands at the immediate forefront of the crisis are responding is thus extremely valuable for