Welcome to the Sh*t Show: How brands can win the most unpredictable Q4 ever

This paper examines consumer sentiment and ways brands can and should help consumers feel 10% better during these uncertain times to win favor and long-term loyalty.

The one thing we know is that we know nothing

The fourth quarter (Q4) is always a frenzied rush to the end of the year. It is a huge moment for many industries, with significantly more marketing money invested in Q4 than any other quarter. It is also a highly programmed and predictable quarter –

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