Where to listen
Timestamps
00:55 – How is HSBC tackling the increasingly pressing concern of sustainability? 04:02 – How did Purpose Disruptors start? 06:48 – What are “advertised emissions” and what are the implications for marketers? 08:55 – What was the methodology behind the Magic Numbers/Purpose Disruptors study? 12:07 – What are the takeaways from the study? 14:50 – HSBC and measuring its sustainability performance. 19:26 – What should marketers be doing? 22:03 – Discussion around the study Good Life 2030. 26:07 – Do you think the idea that profits and planet need to receive equal consideration from marketers is taking root in the industry? 30:18 – Are there any immediate steps marketers could implement today? 33:35 – What is the focus sustainability-wise for 2022?
