Value, innovation and empowerment: Engaging lower-income shoppers in a cost-of-living crisis

With the current cost-of-living crisis and high inflation, the role that brands play in enabling quality of life has come into sharp focus.

Budget-conscious consumers are looking for value for life, not just value for money. With the current cost-of-living crisis, the role that brands play in enabling quality of life has come into sharp focus.

From increasingly empathic campaigns to driving...

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