WARC subscribers can read
UWG’s advice for brands and agencies that are seeking to address racial injustice
UWG, an agency network owned by WPP Group, has over five decades of experience when it comes to understanding and engaging Black consumers – and is hoping real change in tackling structural racism is now a tangible possibility.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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