Using neuroscience to assess the effectiveness of packaging redesigns

The human brain is wired to see structure, logic, and patterns: it helps us make sense of the world.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

Definitions

Neuromarketing – The application of neuropsychology to marketing research.

Electroencephalography (EEG) – An electrophysiological monitoring method to record electrical activity of the brain.