Upgrade to systemic marketing to bridge the marketing divide

By integrating the various marketing disciplines, gugu sleep’s Andreas Moellmann says systemic marketing can optimise the marketing ecosystem to create more personalised customer journeys and respond to the challenges that traditional marketing faces from the rise of digital marketing.

A systemic marketing approach overcomes divisions between departments when it interprets all marketing disciplines as part of one ecosystem. The objective is to align with the customer journey and take the user to the next phase of that journey.

It overcomes the divisions between departments by putting a customer and their needs at the centre of their efforts.