Universal truths, Chinese contexts: Brands don’t need to culture-hack their way into China

Inner Chapter’s Jidi Guo argues that it’s time for foreign brands to take a serious look at where they fit within China’s changing culture and to stop seeking a way in via “culture hacks”.

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more

With the challenging 2020 coming to a close, China’s economy is on track to recovery with schools,...