Universal truths, Chinese contexts: Brands don’t need to culture-hack their way into China

Inner Chapter’s Jidi Guo argues that it’s time for foreign brands to take a serious look at where they fit within China’s changing culture and to stop seeking a way in via “culture hacks”.

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more

With the challenging 2020 coming to a close, China’s economy is on track to recovery with schools, offices, and entertainment reopened, and compared to September last year. As other key global markets are getting hit with second and third waves of COVID-19 infections, brands are looking to China for next year’s investment and growth delivery.

[YT link: https://youtu.be/dYdvCVfWTd0 ]