Understanding the generational differences in how Thailand’s consumers live in the “new normal”

New research from Far East Fame Line DDB breaks down how Thai consumers have adapted post-lockdown and outlines the differences across generations.

This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more

Thailand commenced its official lockdown in Bangkok and key regional provinces on 21 March when the total infection stood at 322, and new infections were reported at about 50 cases a day. Through early lockdown measures and public commitments to pers