Understanding the generational differences in how Thailand’s consumers live in the “new normal”

Chalinee Hirano

New research from Far East Fame Line DDB breaks down how Thai consumers have adapted post-lockdown and outlines the differences across generations.

Brand purpose
Consumer sentiment
Health & well-being
Money & finance
Youth lifestyles & attitudes
Older adults (55+) lifestyles & attitudes
Purchase behaviour
E-commerce & mobile retail
Public health
Marketing in a recession
Crisis management
Digital media consumption
Thailand
Lifestage segmentation

This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more

Thailand commenced its official lockdown in Bangkok and key regional provinces...

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