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Understanding the esports marketing mix

Alex Fletcher

Outlines the channels available for brands looking to reach esports fans.
  • Brand partnerships
  • Marketing to youth
  • Esports
  • Livestreaming
  • Online video audiences
  • Online video planning & buying

Electronic sports (esports) offer massive growth potential for brands and marketers across the world. Yet, to realize this lucrative market opportunity, advertising must navigate the nuances of a global audience of hard-to-reach millennial and Genera.

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