Understanding mobile video viewability for brands

This article explores the challenges and opportunities facing advertisers on mobile ad viewability in Asia, and offers advice for marketers to maximize and measure the viewability of their ads.

"Most industries have a last mile problem. We have a 'first second' problem."

That was what Jayesh Easwaramony, InMobi's Vice-President and General Manager of Asia-Pacific, Middle East and Africa, observed of mobile video viewability in a recent webinar hosted by Mobile Marketing Association APAC.