Trend Watch 2017: E-commerce, spending takes off as Vietnam's economy grows

This article explores trends set to shape Vietnam's marketing landscape in 2017, including economic growth, rising smartphone penetration, and the growing popularity of e-commerce, as well as highlighting potential challenges ahead.

Trend Watch 2017: E-commerce, spending takes off as Vietnam's economy grows

Saby Mishra JWT Vietnam

Emerging markets of South East Asia - especially those in the Mekong River Basin area - are on the rise in 2017 with vast white spaces for new brands and

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