Three ways that Starbucks is preparing for post-pandemic consumer needs

Starbucks, the global coffee chain, is adapting to new consumer expectations and buying behaviours as it navigates the on-going COVID-19 pandemic.

Starbucks’ coffee houses are a ubiquitous feature of city centres around the world.

As these metropolitan hubs fell quiet thanks to COVID-19, however, the company’s global revenue took a hit, falling by 38% year on year in the last quarter on an annual basis.