Three keys to content success in India

As online content becomes a core brand platform in India, marketers must understand local media consumption habits, be useful and think long term to build brand love.

As India's mobile and digital explosion continues unabated, marketers are now turning to online campaigns to engage new audiences and align their brands with causes including safe sex and women's empowerment.

Three senior agency figures in India were interviewed about the role of content marketing in targeting today's consumer in India – particularly in rural areas - and their views on what would be key for marketers to find success in the disciplin

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