Thinking inside the box: Examining the changing nature of TV and opportunities for addressable advertising

Research by Finecast into addressable TV advertising effectiveness.

Advertising on TV is often seen as a preserve of big brands with large budgets. However, as television becomes a more connected medium is that really still the case? And, if so, what does this mean for the industry?

To find out, Finecast commissioned research group DRG to examine the changing consumer and industry perspectives to TV, and establish the effectiveness of addressable advertising – where audiences are segmented and targeted via connected TV services

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