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The value of digital OOH audiences for brands

Natalia Escribano

Outlines the unique attributes of digital out-of-home media.
  • Digital outdoor & OOH
  • Outdoor & out of home audiences
  • Outdoor & out of home planning and buying
  • Programmatic buying

Out-of-home (OOH) is used by the world’s most valuable brands for brand-building. However, with digital and programmatic capabilities, you’re adding in the ability to amend creative as conditions change, activating offers and targeting different audi

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