The sound of simplicity: Why sonic branding is vital for a connected experience

Details major developments in sonic branding over the last 30 years.

For better or worse, the sounds we associate with a brand elicit emotional reactions. Digital or physical, familiar or unfamiliar, by surprise or on-demand, sound is a powerful way to add depth and continuity to brand experience.

In a world facing disruption on multiple fronts, auditory elements also offer marketers versatility to sync with rapidly changing preferences and environments. From identity systems to product design and brand engagement, staying ahead of the curve w