The reality show scene in Brazil is where reality overcomes fiction, and brands are part of the mix

This article looks at the reality show scene in Brazil, where they are particularly popular, and the opportunities the situation creates for brands.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

Reality shows are a genre with universal characteristics and are often thought of as a worldwide smash. They are shows dedicated to catch the ordinary, the everyday, looking out over nothingness.