The perception gap around magazine media: why advertisers are missing out

An overview of the latest research by Magnetic, the marketing agency for UK magazine media.

Ad-spend in the magazine sector continues to be out of kilter with the value that magazine brands deliver for advertisers. Figures released by WARC in October 2019 for Q2 show a 6% decline in magazine advertising revenue. At the same time, a report released by Magnetic, the marketing agency for magazine media (‘’) highlights the impact on profit ROI of using magazines in the mix.

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