The 'next billion' consumers: How brands can engage Muslim millennials
The face of the consumer future may well be that of a Muslim woman, Shelina Janmohamed, vice president of Ogilvy Noor, believes.
"(Millennial Muslim women) are becoming more...
The 'next billion' consumers: How brands can engage Muslim millennials
This article, based on research from Ogilvy Noor, outlines why young Muslim women are an overlooked opportunity for marketers and how brands can market to a segment that values faith and modernity.
