The 'next billion' consumers: How brands can engage Muslim millennials

This article, based on research from Ogilvy Noor, outlines why young Muslim women are an overlooked opportunity for marketers and how brands can market to a segment that values faith and modernity.

The 'next billion' consumers: How brands can engage Muslim millennials

Low Lai Chow

The face of the consumer future may well be that of a Muslim woman, Shelina Janmohamed, vice president of Ogilvy Noor, believes.

"(Millennial Muslim women) are becoming more educated, going into employment, getting married later and having children later," said Janmohamed to Warc, in an exclusive interview for her book