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The Marketer’s Toolkit 2022: Global Trends Report

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
  • Brand valuation
  • Corporate social responsibility
  • Sustainability
  • Environmental & social issues
  • Health & well-being
  • Money & finance
  • Purchase behaviour
  • User generated content & participation
  • Data management
  • Data protection & privacy
  • Using customer data
  • Collaboration & co-creation
  • Digital transformation
  • E-commerce & mobile retail
  • Omnichannel retail
  • Long-term vs short-term effectiveness
  • MMM & attribution
  • Public health
  • Gaming hardware & software
  • Brand management
  • Managing the marketing function
  • Digital media planning & buying
  • Livestreaming
  • Social media audiences
  • Social media planning & buying
  • Data-driven targeting
  • Cross-media & multimedia effects
  • Theories & ideas of media planning
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