The Marketer’s Toolkit 2022: Global Trends Report The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices. Brand valuation Corporate social responsibility Sustainability Environmental & social issues Health & well-being Money & finance Purchase behaviour User generated content & participation Data management Data protection & privacy Using customer data Collaboration & co-creation Digital transformation E-commerce & mobile retail Omnichannel retail Long-term vs short-term effectiveness MMM & attribution Public health Gaming hardware & software Brand management Managing the marketing function Digital media planning & buying Livestreaming Social media audiences Social media planning & buying Data-driven targeting Cross-media & multimedia effects Theories & ideas of media planning
