The long-term impact of COVID-19 on consumer behaviour

COVID-19 has the potential to disrupt consumer purchase behaviour, and to drive the uptake of new brands across all categories over the long-term.

Why it matters

As consumers’ lifestyles are upended in a way almost unparalleled outside of wartime, they are likely to reappraise deeply embedded and instinctive purchase behaviours. This offers an opportunity for brands to create new customer relationships...