The journey from the post-third-party cookie wasteland to marketing utopia

How marketers can prepare for the possibility of third-party data pipes running dry.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Now that we have reached the acceptance stage of the loss of the third-party cookie, let’s think optimistically on how we, as marketers, can continue hitting our objectives.