The impact of ‘shopping mode’ and mood on receptiveness to advertising

This article looks at research to explore how a consumer’s mood affects how they absorb advertising messages when shopping.

The impact of 'shopping mode' and mood on receptiveness to advertising

Dr. Peter Steidl Neurothinking

Consumers may use Google to search for answers, Facebook to socialise and a shopping discovery platform such as eBay, Alibaba or Amazon to window shop. How do these different modes impact on their receptiveness to different advertising messages and m

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