The digital advertising industry: can it clean up its act?

Explores how the clean up of digital advertising is likely to unfold as we approach the end of 2018, following the industry’s brand safety scandals, changing viewability demands, and ad fraud developments.

Jump to: Definitions | Where to start | Essentials | Key implications | Golden rules | What does the future hold? | Further reading

Introduction

Over the past 18 months, brand safety, viewability, and ad fraud issues have hit the headlines and become key challenges for the advertising industry. But these issues aren’t new; indeed many have been there since the very beginning of digital.

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