Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model is one of the more obscure tools I tend to use. Some of the strategists I’ve worked with know about it, but few have found a practical use for it. Personally, I love it and think it
The brand strategy toolkit: The Kano Model
Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model classifies the features of a brand experience into five categories, depending on their ability to drive customer satisfaction.
